Hospitality | Youth Sports | Travel
Traveling Teams is a full-service housing company specializing in organizing accommodations for youth sports events across over 800 U.S. markets. With more than 20 years of experience, they partners with hotels, event planners, and sports organizations to streamline booking and support through proprietary technology and 24/7 customer service.
The Traveling Teams logo is a dynamic representation of the company’s core focus, featuring silhouettes of athletes from the top five sports it serves: football, basketball, volleyball, baseball, and hockey. These figures symbolize the company’s dedication to supporting youth sports tournaments across various disciplines. Blue was chosen as the primary color, not only for its association with trust and reliability but also because the CEO, who is colorblind, wanted a color that consistently looked good across all applications. The logo seamlessly blends a corporate aesthetic with a lively sports theme, striking a balance that represents both the high-energy tournaments and the professional partnerships with hotels that Traveling Teams relies on to deliver exceptional service.
Sponsorship has been a pivotal element in Traveling Teams’ advertising strategy, providing opportunities to showcase the brand at high-traffic events. As a designer, I created eye-catching signage that was prominently displayed at sponsored youth sports events and utilized in tradeshows.
As the company grew, its presence at industry tradeshows expanded significantly. What started as a modest 10×10 ft booth grew into a dynamic 10×30 ft space. I was tasked with designing a flexible tradeshow booth system that could adapt to different booth sizes and configurations. The booth design prioritized practicality: it was lightweight, easy to assemble and ship, and incorporated modular elements to suit varying layouts. Additionally, the design featured a lounge area, creating a welcoming space for attendees to relax and learn about Traveling Teams’ services amid the bustling tradeshow floor.